Brian Tracy is a Canadian-American motivational speaker, author, and business coach. For more than four decades, he has inspired millions through his books, seminars, and training programs. As the founder of Brian Tracy International, he has worked with top companies, trained leaders worldwide, and become a trusted voice in personal growth. Known for practical lessons on productivity, discipline, and success, Tracy built a global brand that continues to influence entrepreneurs, professionals, and students across the world.
Biography

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Full Name | Brian Tracy |
Date of Birth (Age in 2025) | January 5, 1944 (81 years old) |
Birthplace | Charlottetown, Prince Edward Island, Canada |
Nationality | Canadian-American |
Profession | Author, Entrepreneur, Public Speaker, Business Coach, Real Estate Broker |
Known For | Eat That Frog!, No Excuses!, The Psychology of Achievement |
Marital Status | Married, four children |
Net Worth | $15 million (2025) |
Early Life and Education

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Brian Tracy was born on January 5, 1944, in Charlottetown, Prince Edward Island, Canada. He grew up in a modest family and often spoke about the struggles of his early years. Before his rise in personal development, he worked on a tramp steamer, traveling to more than 80 countries over eight years.
His global experiences shaped his worldview and fueled his passion for learning about success and achievement. Later, he attended the University of Alberta in Edmonton, where he studied business and economics.
Career

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Starting Out
Before founding his own company, Brian Tracy worked in various industries, including sales and real estate. He eventually became the Chief Operating Officer of a $265 million development company, gaining corporate experience that would later fuel his training programs.
Brian Tracy International
In 1984, he founded Brian Tracy International in Vancouver, later moving its headquarters to San Diego, California. As Chairman and CEO, Tracy built the company into a global training powerhouse. It specializes in leadership, selling, self-esteem, goals, strategy, and success psychology.
Over the years, he has consulted for more than 1,000 companies and addressed over 5 million people across more than 40 countries. Each year, he delivered seminars and talks to more than 250,000 people.
Books and Programs
Brian Tracy is the author of over 80 books, many of which have been translated into dozens of languages. Some of his most influential works include:
- Eat That Frog! – a classic on overcoming procrastination.
- No Excuses! The Power of Self-Discipline – focused on personal responsibility.
- The Psychology of Achievement – one of his best-selling audio programs.
- The Psychology of Selling – a popular program for business professionals.
- Earn What You’re Really Worth – about maximizing income and career success.
His programs such as The Phoenix Seminars and audio training courses on success, selling, and achievement became global bestsellers.
Media Presence

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Tracy’s work has been featured on major platforms including NBC, FOX, CBS, ABC News, Business Week, Entrepreneur Magazine, Forbes, Success Magazine, Huffington Post, and Oprah.com. His ability to simplify complex ideas made him a trusted voice in the self-help industry.
Politics and Affiliations
In 2003, Brian Tracy ran as an independent candidate in the California gubernatorial recall election. Though he only received 729 votes, his candidacy drew media coverage, especially from the BBC.
He has also been a trustee of The Heritage Foundation, a conservative think tank, since 2003.
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Personal Life

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Brian Tracy is married and has four children. Despite his global travel and busy schedule, he often emphasized family values and balance. His teachings frequently stress that personal success should go hand in hand with health, relationships, and happiness.
He has also been open about his health challenges, including battling cancer, which deepened his perspective on resilience and gratitude.
Brian Tracy Net Worth

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As of 2025, Brian Tracy’s estimated net worth is $15 million.
Sources of Wealth
- Book sales & royalties from his 80+ publications.
- Seminars and keynote speaking, addressing millions worldwide.
- Brian Tracy International, his global training and consulting company.
- Online courses such as Brian Tracy University.
- Real estate investments, from his career in sales and development.
Comparison of Net Worth with Other Public Figures
Personality | Profession | Net Worth (2025) |
---|---|---|
Brian Tracy | Motivational speaker, author | $15 million |
Tony Robbins | Motivational speaker, author, coach | $600 million |
Robin Sharma | Leadership coach, author | $10 million |
Les Brown | Motivational speaker, author | $15 million |
Jack Canfield | Author, Chicken Soup for the Soul series | $50 million |
Interesting Facts about Brian Tracy

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- He worked on a tramp steamer and traveled to over 80 countries before starting his career.
- He has written more than 80 books, translated into multiple languages.
- His book Eat That Frog! remains one of the best-selling productivity books worldwide.
- He has given talks to over 5 million people across 40+ countries.
- Before his speaking career, he was COO of a $265 million development company.
- He ran for office in the 2003 California recall election as an independent.
- He launched Brian Tracy University, offering online self-development courses.
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Current Status and Future Plans
At 81 years old in 2025, Brian Tracy remains active in the personal development space. While he has reduced international travel, he continues to reach global audiences through online platforms, webinars, and digital courses. His focus today is on expanding Brian Tracy University and preserving his legacy through books, recordings, and online education.
Social Media Presence
Brian Tracy maintains an active online presence, sharing motivational quotes, productivity tips, and success strategies. He uses platforms like:
- YouTube – video lessons and seminar clips.
- Instagram – quotes and updates.
- Twitter/X – short advice for entrepreneurs and students.
- Facebook – community interactions and event promotions.
His digital reach ensures that his wisdom continues to inspire millions even in 2025.
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Conclusion
Brian Tracy’s journey from humble beginnings in Canada to becoming one of the most recognized motivational speakers and authors in the world is remarkable. With a career spanning decades, he has written bestsellers, built a global training company, and inspired millions of people to achieve success. His estimated net worth of $15 million in 2025 reflects his dedication, business acumen, and ability to turn knowledge into impact. More than wealth, his legacy lies in the ideas, habits, and inspiration he has shared with generations of readers, professionals, and entrepreneurs.
FAQs
Q: What is Brian Tracy’s net worth in 2025?
A: About $15 million.
Q: How many books has Brian Tracy written?
A: Over 80 books.
Q: What is his most famous book?
A: Eat That Frog! is considered his most popular book worldwide.
Q: What company does he run?
A: He is Chairman and CEO of Brian Tracy International.
Q: Did he ever run for political office?
A: Yes, he ran in the 2003 California gubernatorial recall election as an independent.
Q: How many people has Brian Tracy spoken to in his career?
A: More than 5 million people across 40+ countries.
Q: Does Brian Tracy still work in 2025?
A: Yes, though he travels less, he remains active through books, online courses, and speaking engagements.